Understanding what stage your business is in is the first step to growing with purpose and clarity. Whether you're just looking to create some revenue streams so you can work from home, or you're building a specific business, having a framework makes everything so much easier.

In a series of interviews I conducted interviewing female entrepreneurs about their journeys, starting and building a business I learned there was no one way. What stood out to me was the sheer integrity of their paths—from the spark of an idea to successful six-figure businesses.

But here’s what really caught my attention: after surveying these women, 62.5% said their biggest realisation was the need for more focus and decision-making.

I get it. Every entrepreneur is at a different stage of success, and knowing what to focus on at the right time can make or break your business.

Why Knowing What to Focus on Matters

One of the best lessons I’ve learned as an entrepreneur is that focus isn’t just a nice idea—it’s essential.

According to a fantastic mentor of mine, Todd Herman, there are five stages of business growth. He wrote a brilliant article about it, and if you’re serious about building your business, I highly recommend diving into it.

Here’s the hard truth: most entrepreneurs are stumbling around, unsure of what to do next. I know because I was one of them.

I chased every shiny object, convinced I could piece together my success from free information online. It was addictive and, honestly, kind of fun. But it wasn’t productive. And it certainly wasn’t profitable.

The Cost of Faulty Thinking

Looking back, I can see how my mindset held me back:

1. I operated from a poverty mindset. I believed I could succeed without investing in myself, which made me act small and limited my potential.
2. I undervalued experience. I didn’t realise how much time, money, and frustration I could save by connecting with experienced mentors.
3. I didn’t know what I didn’t know. Without the right questions to ask or the ability to think strategically, I kept stumbling around, wasting valuable resources.

Does any of this sound familiar?

Why a Coach Can Be a Game-Changer

If you can relate to my past struggles, here’s some encouragement: you don’t have to stay stuck.

Women, in particular, often approach business with a blend of emotion and logic. While that can be an asset, it can also make it harder to focus. This is where community and leadership become essential. Good guidance challenges you to grow and move forward, no matter what stage of business you’re in.

The 5 Stages of Business Growth

Understanding where you are in your journey is the first step to knowing what to focus on. Here are the five stages of business growth:

1. Dream Up

   • At this stage, your business doesn’t exist yet. You’re nurturing a dream, an idea, or a deep desire to start something.

2. Start Up

   • You’ve launched, and sales are beginning to come in. You’ve found a pocket of clients or customers, and the excitement of running a business is kicking in.

3. Ramp Up

   • Your business is growing. Sales and profits are increasing, giving you the breathing room to think more strategically.

4. Scale Up

   • You’re breaking through the “skill ceiling,” moving beyond being tied to daily activities. This stage often involves hiring help and delegating effectively.

5. Leader Up

   • You’ve reached the top of the mountain. Your business is established, and you’re a leader in your market.

Todd Herman’s insights into these stages include key actions and focus areas for each. I encourage you to check out his article and explore his free training series for deeper insights.

Your Competitive Advantage: Focus on the Right Thing at the Right Time

Here’s the crucial lesson: success isn’t about doing everything—it’s about doing the right thing for your stage of business.

When you know what to focus on, you give yourself a competitive advantage and a faster path to the revenue you want.

Instead of jumping from website building to list building, podcasts, social media, product creation, and every other shiny activity, stop. Take a breath. Identify the one thing that matters most right now for your stage of business, and commit to it.

Overcome the Overwhelm

Remember that 62.5% of the entrepreneurs I surveyed said focus and decision-making were their biggest priorities. That’s not a coincidence—it’s a common challenge. The good news? You have an incredible opportunity to rise above it.

If you’re struggling to figure out what to focus on, here’s a simple action plan:

1. Identify your current stage of business.
2. Write down the top three priorities for your stage.
3. Ask yourself: “What one action will move me closer to my goals today?”

Faith, Focus, and Growth

As a faith-driven entrepreneur, you have an added advantage: the guidance of the Holy Spirit. Don’t hesitate to ask God for wisdom and direction as you navigate the stages of business growth. He can reveal insights that go beyond your natural understanding, helping you connect with clarity and purpose.

And if you feel stuck or overwhelmed, know that you don’t have to do this alone. Working with a coach or consultant (like me!) can help you refine your strategy, overcome roadblocks, and focus on what truly matters.

Final Thoughts: Take the Next Step

Every stage of business growth comes with its own challenges and opportunities. By understanding where you are and focusing on the right actions, you can build a business that aligns with your goals and values.

So, where are you in your journey? What’s your next step?

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